How do you get people to embrace a new idea or initiative? Most people assume that the best (and perhaps only) way to convince people to embrace change is to heighten the appeal of the idea itself. We instinctively believe that if we add enough value, people will say “yes.” We refer to this habit of the mind as a “Fuel-based mindset.” Fuel is what ignites our desire to change. By focusing on Fuel to enhance attraction, innovators neglect the other half of the equation – the psychological Frictions that oppose change. Frictions create drag on innovation. And though they are rarely considered, overcoming these Frictions is essential for creating change.
Target Audience
Physicians (psychiatrists, pediatricians, child neurologists), psychologists, social workers, other mental health clinicians and researchers, and students and trainees.
UPON COMPLETION OF THIS ACTIVITY, PARTICIPANTS WILL BE ABLE TO:
1) Describe the psychological impediments to innovation.
2) Develop strategies for overcoming resistance to change.
Continuing Education (CE/CEU) Information
PHYSICIANS
The Harvard Medical School is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians. The institution designates this live activity for a maximum of 1.25 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
PSYCHOLOGISTS
The Children's Hospital Boston Psychology Division is approved by the American Psychological Association to sponsor continuing education for psychologists. This institution maintains responsibility for this program and its content.
SOCIAL WORKERS
The National Association of Social Workers has approved this series for continuing education credits for social workers.